GIVING
AWAY My Secret: Here’s 7 Secrets You Can Use Immediately to
Earn More & Work A Lot Less
I admit it… It’s unusual.
Running a 7 figure a year business in 2 hours work per day,
with little desire to work more, is unusual to say the least.
I’ve dedicated a large portion of my time to mastering minimizing
work.
In fact- People ask me all the time:
What do you do? I never see you work.”
They’re wrong. Because I do work of course, I just
work smart.
And many would say I have indeed got it down to a
science. A science I’m about to give you.
These 7 life hacks are of use to everyone: Whether
it’s an internet business you own OR group of dental practices OR
setting up your first website OR providing services like photography OR even
useful tips for studying through college.
Often people make the mistake of assuming this only applies to
an ‘internet business’. That’s not true, these principles have helped many of
my friends across many different industries… Because with the right
plan and staff in place, almost any business can be
run in a extremely focused few hours a day.
NOTE: I will not waste your time with buzz words like ‘10xing
your business’, ’vision boards’ or ‘sticking to goals’. We all know we need goals, I
won’t repeat stuff you’ve heard a thousand times over. I’ll only present real
techniques I use every day.
So, how do I run a 7 figure a year business working less than 2
hours a day?
Step 1 –
OFF your communication.
If you’re going hard (and you’ll need to
focus in order to get everything done in 2 hours flat), then you’ll need
to achieve a new level of focus.
So let’s cut the crap right here-
Texting, talking and working don’t mix, especially with
quality work.
We all do it, and as joyful as it is to have an excuse to
procrastinate every few minutes… It massively interrupts your creative process
and work flow. Example:
Page written uninterrupted. Time elapsed – 15 minutes.
Page written with texting breaks. Time elapsed – 90
minutes.
The difference is staggering.
So please, turn your phone off, or put it somewhere not in
immediate reach.
You can’t be texting that new girl or guy you’re seeing and
expect to focus on your latest project… It’s just not going to work. Stop
kidding yourself and put the restriction in place now.
Hard rule: Turn off your phone or put it on silent in a drawer
when you’re working.
This one tip alone will help you IMMENSELY if you can follow it
through.
Step
2 – Proactive first, reactive later.
It is critical to your success that you realize the difference
between proactive and reactive work.
Proactive is strategizing your latest takeover.
Reactive is replying to emails and the daily
tasks that keep your business ticking over.
When your energy and focus is at it’s highest, you must use the
time. It’s a gift. Be proactive. Doing ANY reactive work during this time
is simply a waste.
Get to the meat FIRST and leave the filler for later. And if
you’ve got so much ‘filler’ that it clouds your mind from the good stuff, then
your running your company wrong- It’s time to hire an assistant or an employee
for whatever is DRAINING most of your time.
I always do proactive work as a priority, and save the reactive
for when I’m feeling tired. Because it requires significantly less focus, and
can be done kind of ‘half assed’.
Stop taking forever to answer each email or muck around fixing
things that are already ‘good enough’…
Stop procrastinating and focus on the REAL stuff you need to be
doing – Whether that’s studying up on the latest techniques, building affiliate
websites or getting new clients for your consulting company.
Step
3 – The computer is for work. Nothing else.
This is a big one.
In order to cut down your work day to 2 hours, your computer
needs to become a tool for work, communication and nothing else.
Stop wasting time on facebook, stop messing around on
Skype and for heavens sake STOP watching youtube or other more ‘adult’ videos.
Then when you do sit down at the computer, all there will be to
do is get stuff done.
No more distractions. And the best part is your brain will
actually become accustomed to this and you’ll become more productive.
Now I’ll admit I’m a bit loose on this one and do often get
distracted watching surf clips on Youtube (my one vice) but hey… I do my best
:)
Step
4- Claim back your lost hours by hiring… smart.
For the business owners among you, this is huge.
… And I’m not talking about hiring ‘good quality employees’. I
think that’s an obvious one and like I said, I’m not going to waste your time
with mediocre advice.
Obviously though, quick note: Be very selective when hiring a
new individual. Hiring a bad (or lazy) egg can often go fully un-noticed how
badly they are performing for YEARS and can cost even a small business hundreds
of thousands in lost productivity.
But no, the tip I want to give you here, is hire with
one goal in mind- To give YOURSELF back hours in the day.
We’re all guilty of it at one point:
That one stupid activity you find yourself doing over and over,
that takes up all your time, and takes time AWAY from doing the proactive good
work.
Whether it’s graphic design…
Scheduling clients…
Editing videos…
Coding websites…
Unnecessary travel…
Scheduling clients…
Editing videos…
Coding websites…
Unnecessary travel…
All these things, likely pretty much EVERYTHING you do
(expect big decisions and networking) can be done by someone else if you hire
someone of sufficient skill.
It’s a mad concept. But think about it for a second.
And providing your business is stable and can support another
staff member, then you’re only doing yourself a DIS-service by not hiring an
extra person.
Why?
Because you’re spending your time doing tasks that could be done
by someone else which would free up your time to do more important things, like
work on new projects and ideas. Or heck, more time to sit around and do
nothing, if you’re more the content-with-what-you’ve-got type.
Step
5 – Designate a ‘work time’ each day and be REALISTIC.
Did you know the first 45 minutes when you wake up is when
your brain is at it’s most creative state for the day?
In fact, this is often when I like to get new projects
(proactive work) underway. In the mornings.
And then there’s times when you shouldn’t work at all.
For example, I can’t work at night anymore.
… I don’t know why, I just get tired. I want to socialize or
chill out in the evening. The last thing I want to do is sit staring at a
screen hoping for pages to come to life.
So now, unless it’s an emergency, I don’t.
And it’s that simple! Pick the times of day you feel most
inspired and most full of energy and designate THAT as your work time. The
morning is great because your mind is fresh and you get it out of the way ready
for an enjoyable rest of the day.
At the same time, be STRICT with yourself. Like the last point,
If you’re sitting down for 2 hours to work, then you better work. Don’t sit
there for half of that time browsing Facebook.
Step
6 – Getting inspired by increasing your alone time.
Creativity and inspiration have been the life blood of my
business.
I’m not talking about painting. Coming up with new ideas is the
key not only to the growth of your business, but it’s very survival.
Whatever your game is, you need to stay on top of it. Ahead of
the curve.
And this is my number one secret for getting inspired and being
creative right here. Every one of my business ideas have stemmed from alone
time like this.
Without question, uninterrupted longs stints alone are when I
get my absolute BEST work done. These are great
inspirational and reflective times for any business owner.
There are numerous ways you can achieve this:
A few days away from your ordinary life can have a phenomenal
effect. New surroundings and none of your usual distractions can give you some
great ideas.
Go for a walk. So simple but so effective. There’s no better way
to break procrastination like this. Exercise triggers the brain and
allows the mind to focus much clearer when you do find yourself once
more in front of the computer.
Or you can do this without going anywhere. Spend at least an
hour in your own office or at home on your own each day. This is critical to
you analyzing and running a successful business.
Don’t underestimate this, you need to be strict and give the
mind ROOM to wander, only then will it present you with new ideas and
opportunities.
Step
7 – Reward.
Yep, you’ve worked a solid 2 hours…? If it’s been 2 hours of
intense brain activity with no breaks… Then you’ve earned it. Seriously.
Even though it might seem ridiculous, 2 hours of PROPER work can
be a long time. And it’s important you reward yourself.
Try something outside too.
I can’t tell you how hard it is to sit around watching movies
and then to transition back to working, especially if you’re still at home.
You need to get out, in order to be focused when your sitting
down.
Exercise if you can. It really does help IMMENSELY with work. It
doesn’t have to be an all out 2 hour triathlon. But even a walk in the park
will help with your mental clarity, so that when you do sit down, you’ll be
focused and ready to kick the days ass.
These are the seven simple every day principles I always try to
utilize to enable me to run my businesses in just 2 hours a day.
They may seem simple on paper, but have the discipline to
actually put them into action and your business will reap huge rewards.
It’s
all about the discipline:
You must actually use
these for them to have an effect.
Go ahead, try one or two of them out. If it helps, just commit to doing
it for a week at this stage. But start it now, and I guarantee you’ll
notice an effect quite profound.
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